Fatboy Bikes — Australian e-bike store

The brief

Fatboy Bikes is an Australian retailer of premium electric bikes and high-AOV accessories — products that don't sell on impulse. Customers comparison-shop, read specs, watch reviews, and often pick up the phone before checking out. The store had to do three things at once: present technical product information clearly, build trust on a high-ticket purchase, and load fast enough on Australian mobile networks to survive the research-then-return pattern.

The previous setup wasn't tuned for the high-consideration journey: thin product pages, slow image-heavy collection grids, and an SEO setup that wasn't ranking well for the brand's core long-tail bike-model queries.

What we built

A premium Shopify storefront engineered for considered purchases:

• Detailed product pages with full spec tables, range/battery/motor breakdowns, geometry charts, video embeds, and inline FAQ accordions — everything a buyer needs to make the decision on-page without bouncing to a review site.
• Buy-with-confidence module — warranty terms, free assembly, finance options, and an explicit "call us first" trust line surfaced near the buy box.
• Speed pass across the whole funnel — Lighthouse-targeted optimization on the homepage, collections, and product templates. Hero image preloads, deferred third-party scripts, font-display swap, lazy-loaded media galleries, modern image formats.
• Australian audience SEO — local schema, regionally-tuned title tags, schema.org Product + Offer markup with AUD pricing, and an XML sitemap configured for the brand's catalog depth.
• Mobile-responsive pass — full one-handed phone testing, sticky add-to-cart, and tap targets sized for cold-weather glove use (a small detail that matters for the e-bike buyer demographic).

Tech & integrations

Shopify · Liquid · Speed-tuned section architecture · Klaviyo · Judge.me · Shop Pay · Afterpay (Australian buy-now-pay-later) · Shopify Schema.org · Shopify Search & Discovery.

Outcomes

• Mobile Lighthouse score above the launch target with full imagery and product video loaded.
• Time-to-interactive on product pages within the brand's target window for the high-AOV demographic.
• Organic ranking surfaced for the brand's core long-tail bike-model queries in the Australian SERP.

What's next

Fatboy Bikes is on the standard 30-day free post-launch support window. Phase 2 conversations are open around a bike-comparison tool, a finance-calculator widget, and a "find a test ride near you" locator that pulls from the brand's reseller network.