Shopify for beauty brands
Shopify stores for beauty brands built on subscription and trust.
Themes and custom development for cosmetics, skincare, and haircare. Built for shade complexity, ingredient transparency, regulatory disclaimers, and subscription-first economics.
700+
Projects shipped
4h
Quote turnaround
30 days
Free post-launch support
Why beauty is different
Beauty buyers are category-sophisticated. Your store has to be too.
Shade-matching and color complexity
Foundation, lipstick, hair color — shoppers need to see exact shades, often against their own skin tone. A theme without proper swatch displays, undertone metadata, or AR try-on integrations leaves conversion on the table.
Ingredient lists buyers actually read
Clean-beauty, vegan, cruelty-free, fragrance-free, allergen-free — these claims need to be on every product page in a scannable format. Themes without structured ingredient/cert support force the work into descriptions where buyers won't find it.
Regulatory disclaimers per jurisdiction
FDA disclaimers, EU allergen labeling, Health Canada NPN, California Prop 65 warnings — themes need to surface the right disclaimers based on shopper geography. Most don't.
Subscription + replenishment is the LTV driver
Beauty unit economics work on subscription and replenishment. A theme that treats subscription as an afterthought (instead of a first-class checkout option) leaves recurring revenue on the table.
Quiz funnels that convert browsers to buyers
Skin-type quizzes, routine-builders, undertone matchers — these are the highest-converting funnels in beauty. Themes without quiz-app integration (or worse, themes that load quizzes via iframes) cap your CVR.
Three ways to ship
Pick the path that fits your stage and budget.
Verso theme
Premium beauty theme — $199 one-time
Verso supports swatch displays, ingredient field structures, claims badges, and clean-beauty design patterns. Lifetime updates, free support.
Custom theme + quiz app
Bespoke beauty storefront + custom quiz — from $4,999
For brands where the storefront IS the experience — quiz-led routine builders, AR try-on, multi-step product configurators. We build the storefront and the quiz logic, native, not via iframe.
Migration + subscriptions
Migrate + add Shopify Subscriptions — from $2,999
Beauty brands often outgrow their first platform once subscriptions become the focus. We migrate to Shopify, wire up Recharge or Shopify Subscriptions natively, and preserve every existing subscriber relationship.
What you get at launch
The beauty-store launch checklist
- Shade picker with real product imagery (not just hex codes)
- Structured ingredient list + cert badges (vegan, cruelty-free, etc.)
- Geographic disclaimer logic (EU/US/Canada-specific)
- Subscription checkout (Shopify Subscriptions or Recharge)
- Quiz integration — Octane AI, Skin Quiz, or custom
- Mobile Lighthouse 90+ at launch
- Klaviyo flows for routine reminders + replenishment
- Reviews with photo + verified-purchase filtering
Ready to ship?
Two ways to start. Pick whichever feels lower-friction — both land on my calendar within a day.