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Notes from building on Shopify

Field notes from the trenches — theme architecture, Liquid patterns, app gotchas, migration playbooks, speed wins. Written by a Shopify Select Partner, not a content marketer.

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app bloatappscls fixcore web vitalscustom developmentlayout shiftlighthouse scoremigrationoptimizationperformanceperformance optimizationseo
Your Shopify Store Has a Third-Party Script Budget — And You're Over ItLatest
June 21, 20269 min read

Your Shopify Store Has a Third-Party Script Budget — And You're Over It

Your Shopify store has a finite budget for third-party scripts. Most stores blow past it, adding unnecessary bloat that slows down the site and costs you sales. It's time to audit and cut.

shopify speedthird party scriptswebsite performanceshopify development
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The Three Shopify CLS Fixes That Actually Move the Needle
June 19, 202610 min read

The Three Shopify CLS Fixes That Actually Move the Needle

Stop chasing complex CLS fixes on Shopify. My 7+ years of experience show that almost all Cumulative Layout Shift issues stem from three predictable sources: late-loading reviews, currency switchers, and unsized hero images. Fix these, and your scores will soar.

shopify speedcls fixcore web vitals
How to Hit Lighthouse 95 on Shopify Without Rebuilding Your Theme
June 17, 202611 min read

How to Hit Lighthouse 95 on Shopify Without Rebuilding Your Theme

Most Shopify stores can achieve 95+ mobile Lighthouse scores by implementing 7 key optimizations on their existing theme, avoiding expensive rebuilds.

shopify speedlighthouse scoreperformance optimization
Why I Immediately Uninstall Every Shopify Speed App
June 17, 20269 min read

Why I Immediately Uninstall Every Shopify Speed App

As a Shopify Select Partner, I immediately uninstall every Shopify speed app on day one of a paid engagement. They promise magic but almost always add bloat and complexity. Real speed improvements come from deep, theme-level optimization, not quick fixes.

shopify speedshopify performanceapp bloat
Custom Shopify app vs. App Store: when to build vs. buy
May 10, 20267 min read

Custom Shopify app vs. App Store: when to build vs. buy

Building a custom Shopify app costs $4k–$20k. Installing one from the App Store costs $9–$99/month. Here's the real decision framework.

shopifyappscustom development
Custom Shopify theme vs. premium theme: which one should you actually buy?
May 6, 20266 min read

Custom Shopify theme vs. premium theme: which one should you actually buy?

An honest comparison of building a custom Shopify theme vs. buying a premium one. With real costs, real timelines, and the decision framework we use with clients.

shopifythemescustom development
Migrating from WooCommerce to Shopify in under 10 days: the real playbook
April 29, 20269 min read

Migrating from WooCommerce to Shopify in under 10 days: the real playbook

Step-by-step: how to move from WooCommerce to Shopify without losing orders, SEO, or customer trust. The exact playbook we use on every migration.

shopifywoocommercemigration
Why your Shopify store is slow (and the 4 fixes that actually work)
April 22, 20267 min read

Why your Shopify store is slow (and the 4 fixes that actually work)

Most Shopify speed advice is fluff. Here are the 4 fixes that actually move Lighthouse scores — and the popular ones that don't.

shopifyperformancecore web vitals

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