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Notes from building on Shopify

Field notes from the trenches — theme architecture, Liquid patterns, app gotchas, migration playbooks, speed wins. Written by a Shopify Select Partner, not a content marketer.

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app bloatappscore web vitalscustom developmentlighthouse scoremigrationoptimizationperformanceperformance optimizationseoshopifyshopify performance
How to Hit Lighthouse 95 on Shopify Without Rebuilding Your ThemeLatest
June 17, 202611 min read

How to Hit Lighthouse 95 on Shopify Without Rebuilding Your Theme

Most Shopify stores can achieve 95+ mobile Lighthouse scores by implementing 7 key optimizations on their existing theme, avoiding expensive rebuilds.

shopify speedlighthouse scoreperformance optimizationcore web vitals
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Why I Immediately Uninstall Every Shopify Speed App
June 17, 20269 min read

Why I Immediately Uninstall Every Shopify Speed App

As a Shopify Select Partner, I immediately uninstall every Shopify speed app on day one of a paid engagement. They promise magic but almost always add bloat and complexity. Real speed improvements come from deep, theme-level optimization, not quick fixes.

shopify speedshopify performanceapp bloat
Custom Shopify app vs. App Store: when to build vs. buy
May 10, 20267 min read

Custom Shopify app vs. App Store: when to build vs. buy

Building a custom Shopify app costs $4k–$20k. Installing one from the App Store costs $9–$99/month. Here's the real decision framework.

shopifyappscustom development
Custom Shopify theme vs. premium theme: which one should you actually buy?
May 6, 20266 min read

Custom Shopify theme vs. premium theme: which one should you actually buy?

An honest comparison of building a custom Shopify theme vs. buying a premium one. With real costs, real timelines, and the decision framework we use with clients.

shopifythemescustom development
Migrating from WooCommerce to Shopify in under 10 days: the real playbook
April 29, 20269 min read

Migrating from WooCommerce to Shopify in under 10 days: the real playbook

Step-by-step: how to move from WooCommerce to Shopify without losing orders, SEO, or customer trust. The exact playbook we use on every migration.

shopifywoocommercemigration
Why your Shopify store is slow (and the 4 fixes that actually work)
April 22, 20267 min read

Why your Shopify store is slow (and the 4 fixes that actually work)

Most Shopify speed advice is fluff. Here are the 4 fixes that actually move Lighthouse scores — and the popular ones that don't.

shopifyperformancecore web vitals

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